Not Your Mamma’s Mascara

When we say that we are leaning into every aspect of womanhood, we mean it…even down to the eyelashes. If your busy day will only allow you to do a quick, one-step makeup routine, mascara may be your secret weapon. It takes seconds to apply, and it can really awaken your whole face.

Who remembers sneaking into their Mamma’s bathroom and trying on her mascara? You’d think that mascara would be totally different today, but in fact, not much as changed in terms of ingredients in mascara since the 1900s. There are tons of potentially harmful ingredients in mascaras such as BHT and BHA (which can be disruptive to the endocrine system), parabens, tar, and preservatives. If you choose to use mascara, here are some of the ones that we are loving right now! We can assure you that these mascaras are not your Mamma’s mascaras. They are completely non-toxic, made with the best ingredients, and they won’t break the bank. Each of these are safe for your body, and for the environment.  Feel free to enjoy them no matter what stage of womanhood you are in!

1. RMS Beauty Volumizing Mascara 

This effective product delivers long and voluminous lashes, and the color is jet black. The best part...it’s made with raw, organic, food-grade ingredients. 

2. Ilia Limitless Lash Mascara

This stunning mascara nourishes and curls your lashes, while avoiding flakey residue (so not Cha cha)

3. Honest Beauty Extreme Length Mascara

This product is super cool because it acts as a primer and a mascara all in one! It is dermatologist and ophthalmologist tested, and is completely cruelty free. It is free of any parabens, paraffins, silicones, or fragrances and full of tons of wonderful ingredients to help you achieve any lash look.